Crowdfunding can be a great way to raise capital for your startup. As a founder you’ll face many challenges, and raising capital is vital to your company’s survival.
Creating a Hardware Marketing Plan
Marketing has a broad definition that, when well thought out can deliver extraordinary results.
Reaching out to the press
Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Getting the attention of customers means getting the attention of the press. Placement in key magazines, websites or other media can extend your brand far beyond your marketing budget — but how do…
How to generate holiday buzz around your hardware product
Holiday shopping can mean big bucks for sellers but that’s no surprise. Also not a surprise: You’re competing with the noisiest time of the year for sales. So how do you break through the noise and reach customers for your hardware product? There’s no magic bullet answer, but there are…
Why 3D printing could be a misleading tool
Printing a prototype can sometimes be the wrong move for your overall product, and I’m going to explain why