Marketing has a broad definition that, when well thought out can deliver extraordinary results.
Creating a Hardware Marketing Plan
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Reaching out to the press
Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Getting the attention of customers means getting the attention of the press. Placement in key magazines, websites or other media can extend your brand far beyond your marketing budget — but how do…
Where should you build?
Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Deciding where to build your product is probably the most important first step of any project. Product development will be the most crucial aspect of your product’s life-cycle. While there are a number…
Is China Becoming a Developer Rather Than a Maker?
Share on facebook Facebook Share on google Google+ Share on twitter Twitter Share on linkedin LinkedIn Did I just read that right? Is China actually beginning to show signs of innovation? If you’re shaking your heads in disagreement then you’re wrong. In this day and age, we are seeing…
Choosing the right manufacturer rather than a large manufacturer
Many start-ups tend to partner themselves with tier one manufacturers, but this can be be wrong for many reasons
What to keep in mind when sourcing parts online
the downside to this, is some of the parts they provide may not be the same quality as mainstream supply chains.
Why 3D printing could be a misleading tool
Printing a prototype can sometimes be the wrong move for your overall product, and I’m going to explain why
Design for manufacturing: One of the most misunderstood concepts
DFM is a mindset of design and manufacturing friendly design…
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